Delaware County Community College’s “Dialogues for Diversity” Lecture on Jan. 23 “Brand Recognition: How Dr. Martin Luther King Jr. Built a Brand Legacy Beyond Trends”
(Delaware and Chester Counties, PA - January 12, 2024)—In 1966, Rev. Dr. Martin Luther King Jr. had a disapproval rating of 63 percent. In 1968—the year of his assassination—31 percent of Americans blamed him for his own death. By 2022, 95 percent of American adults, including those who did not approve of him in 1966, said he was an “important person” in U.S. history. Dr. King’s ministry, service and political engagement fostered a brand that is associated with justice. How did the estate of Dr. King use his narrative to foster and sustain a brand that is permanently “viral?”
Delaware County Community College’s Center for Equity & Social Justice will present a lecture, “Brand Recognition: How Martin Luther King, Jr. Built a Legacy Beyond Trends,” by tonya thames-taylor, Ph.D., associate professor of History (American) at West Chester University at 6:30 p.m., Tuesday, January 23 in the Large Auditorium inside the Academic Building on the Marple Campus, 901 S. Media Line Road, Media, PA 19063.
A civil and social historian, professor, environmentalist and human rights activist, Dr. thames-taylor is a specialist in the 19th and 20th centuries. Her research focuses on class, human rights and Southern histories. She is founding director of the African American Studies Program, a member of the Executive Committee of the Frederick Douglass Institute, and currently interim director of Rustin Urban Community Change AxiS at West Chester University. She is a graduate of Tougaloo College and received her doctorate in American History from the University of Mississippi.
The lecture is the latest in DCCC’s Dialogues for Diversity series of discussions, which are free and open to the public. It is available both in-person and virtually. Register for the virtual event.
Since 2020, Delaware County Community College’s Center for Equity and Social Justice has hosted an ongoing series of Dialogues for Diversity discussions and events with rotating topics and formats. The Center provides opportunities for meaningful dialogue that creates awareness, promotes education and leads to transformative change, equity and social justice for all people.
PHOTO CAPTION: West Chester University professor tonya thames-taylor will present a lecture on the brand legacy of Rev. Dr. Martin Luther King, Jr. on Jan. 23 at 6:30 p.m. at DCCC’s Marple Campus.
PHOTO CREDIT: Courtesy of DCCC