Delaware County Community College, Serving Delaware and Chester Counties

HRM 140 - Tourism: Principles, Practices, Philosophies

Course Description

In this course the student will acquire adequate tourism vocabulary. Student will study the why and how of tourism as an important factor in the wealth of any nation. And in global terms, the course provides an overview of the principles, practices, and philosophies that affect the cultural, social, economic, psychological, and marketing aspects of the travel and tourism industry. Among the topics covered are: meetings and conventions, role of social media, basic tourism marketing principles including mobile/social media marketing. The student will study the history of travel, future prospects and problems in the industry, especially the need for sustainable economic development. The student will explore their personal philosophy of travel as a factor in life's enrichment and identify career opportunities in this vast industry.

Upon successful completion of this course, students should be able to:
Appreciate the importance of tourism's economic contribution
Understand consumer travel behavior
Achieve a personal philosophy of travel as a factor in life's enrichment
Understand basic tourism marketing principles and applicable technology
Apply tourism supply/demand principles as the basic for policy and planning
Distribution of destination services with emphasis on consumer orientation
Study the tourism policy in the Delaware Valley region
Identify possible career opportunities in this field

Credit Hours: 3
Lecture Hours: 3

Course Prerequisites: (ENG 050, REA 050) or ENG 099 or REA 075, MAT 040/050 ortest scores