COVID-19 College Update

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Delaware County Community College, Serving Delaware and Chester Counties

BUS 230 - Principles of Marketing

This is a survey course designed to introduce students to the total marketing process. The nature and scope of marketing as it relates to managing profitable business in today's society will be examined. Study will include the various factors affecting this process such as product, price, promotion, place (distribution), the environment, international marketing, and consumerism.
Credit Hours: 3
Lecture Hours: 3


Course Prerequisites: BUS 100