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Delaware County Community College, Serving Delaware and Chester Counties

HRM 145 - Sales and Marketing in Hospitality

In this course the student will learn to explain and apply the theory of successful hospitality marketing and sales. The topics of developing hospitality marketing and sales plans will be covered. The organization of the typical sales and marketing office within the corporate and individual property will be discussed. Various personal sales techniques such as suggestive selling and upselling in the hotel/restaurant reservation and direct patron contacts will be explained. Marketing to all segments of tourism including social, education, government, fraternal, recreation and non-profit will be presented.
Credit Hours: 3
Lecture Hours: 3

Course Prerequisites: HRM 100