ART 231 - Graphic Design II

Course Description

This course is a continuation of Graphic Design I. In this course students refine skills and work habits related to the creative process for solving visual communication problems. Projects emphasize the development of design priorities and alternatives based on client need and production constraint. Demonstration, discussion and formal critiques will augment studio work. Upon successful completion of this course, students should be able to: Write and interpret the requirements of a design brief. Apply basic design principles to the organization and use of type, color and composition in a multi-page publication. Design and mock-up a basic package design. Solve a simple interface design problem. Present a design project to a client both verbally and visually. Solve projects in a unique and creative manner. Produce content as an effective form of visual communication. Communicate issues of critical thinking skills through the creation of artworks and participation in the formal critique process.

Credit Hours: 3
Lecture Hours: 3
Lab Hours: 1

Course Prerequisites: ART 213 and ART 230