ART 215 - Typography

Course Description

This intermediate level course for graphic design majors concerns itself with the characteristics and design applications of type used in printed and digital matter. Students plan and produce a series of portfolio-quality projects to explore the use of type as a design element. Demonstration, discussion and formal critiques will augment studio work. Upon successful completion of this course, students should be able to: Use the principles of positive/negative space, rhythm, texture and composition in manipulating letterforms as design elements. Select appropriate typefaces that enhance verbal messages. Identify and categorize commonly used type families. Employ letter, word and line spacing that enhance the appearance and readability of type. Arrange and assemble display and text in a page layout relating it to other design elements. Apply typographic hierarchy to organize a page layout. Solve projects in a unique and creative manner. Produce content as an effective form of visual communication. Communicate issues of critical thinking skills through the creation of artworks and participation in the formal critique process.

Credit Hours: 3
Lecture Hours: 2
Lab Hours: 2

Course Prerequisites: ART 123 and ART 208