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GRA 215 - Typography
This intermediate level course for graphic design majors concerns itself with the characteristics and design applications of type used in printed and digital matter. Students plan and produce a series of portfolio-quality projects to explore the use of type as a design element. Course work includes lecture computer lab and class discussion and critique.
Upon successful completion of this course, students should be able to:
- Use the principles of positive/negative space, rhythm, texture and composition in manipulating letterforms as design elements.
- Select appropriate typefaces that enhance verbal messages.
- Identify and categorize commonly used type families.
- Employ letter, word and line spacing that enhance the appearance and readability of type.
- Use appropriate comping methods to indicate text and display type in a layout.
- Arrange and assemble display and text in a page layout relating it to other design elements.
- Apply typographic hierarchy to organize a page layout.
PREREQUISITES: Color and Design (GRA 123), Computer Illustration (GRA 208).
CO-REQUISITES: Digital Imaging (GRA 211) Page Layout (GRA 213).
3 hours each week 3 credits